New entrepreneurs need not be overwhelmed by the idea of practicing SEO especially if they still don’t have the budget to go full gear with SEO campaigns. Still, Search Engine Optimization (SEO) experts generally agree that even if startups currently don’t have the means to fully compete against other businesses, they should at least move in the right direction.
It would be best to start picking up on the following SEO approaches, focus on practicing them, test the results and then adjust their applications where and when necessary.
Make Sure Your Website is Mobile Responsive and Friendly
Most of the recent ecommerce surveys revealed that in the US alone, about a hundred million online shoppers own smartphones and tablets. In the last six months prior to February 2022, around 79% of American smartphone users are into purchasing online.
That being the case, the first thing that startup entrepreneurs must make sure of is that the design of their website is not only mobile responsive but also friendly. Responsive means your mobile web visitors must be able to view the content of your website in practically the same way that they appear in PCs. No text or image is too large to view on the screen of the tablet or smartphone. That is because the text and images automatically adjust to the screen size, including the buttons, so they will be clickable.
On the other hand, the website loads fast enough since most mobile users do research while on the go or while simultaneously performing another task.
Ensuring mobile responsiveness and friendliness is an important SEO strategy because Google’s algorithm gives priority to mobile responsive and friendly sites when ranking answers as top results.
Perform Keyword and Marketing Research by Focusing on What Your Closest Competitors are Using
Simply researching about the most popular keywords used in your niche is not enough. Since these keywords are so popular, you and your competitors are vying to get the search engine AI’s attention for the same keyword or phrase.
What SEO experts do is perform competitor research to find out which keywords to replicate whilst adding a specific description to make a difference Also, find out which keywords or phrases already work, apply and test them on your website but make sure your website has better content to offer. While the search engine bots will index your site as potential response to specific searches, Google’s AI will rank those with content that indicates authority or verifiable knowledge about the topic being searched.
Since competitor research eliminates guesswork to a certain degree, knowing where others have failed is likewise a good direction to work on. A Phoenix SEO company will suggest for you to find out from looking at feedback and reviews where your competitors succeed and where they fail. Then think of creative ways on how to top them up or to correct shortcomings.
Startups have to work from scratch but they should do so with a strong SEO foundation; making sure the basic features are incorporated during the web development stage.