Startups are young companies that are based on an innovative business model with high growth potential. They were usually only founded a few months or years ago, or they are still in the founding phase. Initially, they finance themselves with start-up capital and then look for additional sources of outside capital such as venture capital, fundraising, or business angels to expand. This applies to kiss918 when they start their business.
Start-up companies: young, innovative, and dynamic
“Start-Up” is more than just a buzzword. The young, innovative start-ups stand out from all companies in terms of products, services, and technologies used, but also in terms of their structures and growth strategies. Sometimes startups with disruptive business models manage to turn entire industries or branches of business inside out.
Startups often roll up emerging markets or create entirely new markets by introducing and optimizing scalable business models. As soon as their business models are mature and established, such companies are actually no longer startups. In many cases, however, they try to keep the typical “startup spirit” alive after they have established themselves on the market. In doing so, they rely on their original strengths such as flat hierarchies, high dynamics, creative freedom, flexible office solutions, etc.
What distinguishes start-ups from traditional companies?
- are younger than ten years old
- are considered innovative in terms of product/service, business model, or technology used
- aim for significant growth in sales and/or the number of employees
This means that startups clearly stand out from the majority of start-ups.
The imitators of successful business models in the high-tech sector are often mistakenly regarded as startups, although they usually lack their own innovative strength and it is difficult for them to catch up with the originator’s market lead.
Start-ups – also in franchising?
Franchisor businesses can emerge from startups. But at the latest from the franchise system structure, they can no longer be compared with start-up companies. The same goes for franchisees. When you set up your company, the business model is already mature, the processes standardized, and successfully tested on the market by the franchisor and other partners in the network. Financing is generally not carried out through risk capital, as tried and tested systems are trusted by institutional lenders.